
Purchase Intention & Planned Behavioral Theory
As you know to make a purchase, we all have an independent process to decide on a specific product, we are all motivated by different...

How to position your brand with organic content
Thanks to Rafael Santos my former co-worker, friend, and current media manager of the company CG cosmetics we were able to understand...

Service Industry. Insights from an expert.
The services must always be focused on equalizing and surpassing the expectations that the client has about us according to Zelandia...

Soft marketing behind our history
Believe it or not, SoftMarketing has been part of our daily television almost from the beginning of the same television shows, exposing...

Business objectives and how to develop them correctly
Every action has a goal in mind, whether it is as simple as drinking water with the aim of quenching thirst in addition to hydrating,...

Brand association emotions & Added Value.
Generally, we believe that value-added only comes from additional benefits that companies offer to their consumers, whether they are...

Emotional connections and marketing mix.
Traditional marketing is based on the fulfillment of objectives in the present and the future ...

How to create a Content Marketing with the right Stimuli
We know that the content you create for your website will have as its primary objective to draw the attention of your readers with...

How to sell vacations.
Selling a product and service can become extremely different, with a product that is tangible and immediate experience sales can have...

How to be at the TOP on Google Search.
Nothing more rewarding and successful than being one of the first options that Google search offers to navigators when searching for a...

AI becoming part of our day by day.
Sean Gardner, Influencer Marketer explains to us how AI is part of our daily life although we believe that it is not so in the MSM...

Connecting with Customers in the Digital Area
In a digital age it is possible for companies to forget the importance of human warmth and the need for people for direct interaction,...

Paralysis by Analysis
Something that quickly happens in our lives as professionals and our personal life is to think about things too much, and as a result of...

How can paid media become earn media?
Nothing more important for a company that generates awareness, obviously will allow you to be recognized in the market by customers and...

Leadership in 2019
In these times Leadership is one of the themes that most shines in the qualities that a company is looking to be part of its staff and...

How to persuade your clients.
Persuasion.- The consumers are influenced by many external and internal factors, this is why we have altered the balance to make a...

Do products have a life cycle?
The answer is YES!!! In an attractive analysis of the market, the analysis of the potential market represents a fundamental quantitative...

What is a PEST analysis and why should it be essential for your company.
Do you remember that it is a SWOT analysis? Where we analyze the strengths, weaknesses, opportunities, and threats of our company. Well,...

SEO Priorities
It is common for you to think that an SEO (Search engine optimization), will allow generating more clicks or visits to a particular web...