How can paid media become earn media?
- Xavier wong
- 30 may 2019
- 2 Min. de lectura
Nothing more important for a company that generates awareness, obviously will allow you to be recognized in the market by customers and peers in the industry, certainly this goal is one of the most wanted by any brand, however it is essential to generate Strategies that allow a paid campaign to produce organic results, this means that the campaign you design will be so effective that even though you no longer pay for it, people continue to talk about it as a fantastic event that frame people.
Mike Kappit Executive Vice President of Blooming Brands Inc & President of Carrabba's Italian Grill, explains to us at the MSM conference #DBAmiami how to achieve this. According to the type of industry you will have different budgets with which to work, that this does not limit Your creativity as a strategist, the most important is not to launch an unfinished marketing plan.
It is essential for a strategist that always has in mind its objectives and knows how to cash them fulfilling at every stage of the development of your campaign, not only this additional achieve to keep the wheel walking without the need to continue investing in that Campaign is the extra mile That you should look for, Mike Kappit shows us that this is possible with a strategy that I apply in Out Back Steak, which consisted of incorporating dynamic billboards with smoke coming out of them.
Not only was it an innovative idea that attracted consumers, but it also had as a goal to generate news among the media which went after the news that there were billboards emitting smoke from them which alerted the Community for the possibility of fire. As a result, Mike Kappit achievement that his strategy paid media became earn media, because he did not have to pay additional thanks to his approach was so successful that alerting media and them to the public which gender Organic awareness.
Mike Kappit
Executive Vice President of Blooming Brands Inc.
President of Carrabba's Italian Grill
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