How to position your brand with organic content

Thanks to Rafael Santos my former co-worker, friend, and current media manager of the company CG cosmetics we were able to understand that generate quality content and relevant to your audience is just as effective or in certain instances more efficient than paying for online advertising.

According to Rafael in his work experience, it is possible to create a compelling and emotional connection with your audience if you create content which is of real interest and use to your consumers, it is still possible to reach more people if this content is passed-up-mouth among consumers.

This generates an organic profit, which is based on the satisfaction and genuine interest of the audience. Sometimes companies tend to pay large sums of money to advertise their ads seeking to generate awareness in the market. However, these intentions are often diverted by the type of content offered to the audience.

If the information offered to consumers is not relevant to their interest, it will not be able to generate the correct Engagement or attract the leaders you are looking for so that their consumers make the desired action for your advertising on the other hand if you manage to do precisely what is to generate relevant content and the right audience the generated Engagement will be of high value to the company.

Generally, YouTubers are an example of this that through relevant content they manage to reach audiences so that they communicate bidirectionally and generate a real sense of belonging in them which loyalty to the consumer and allow it to be seen identified with your brand.

This is why they generate quality content is essential to get organic results, which will have real value for customers, these results will give you:

· A Better Answer from Your Public

· Commitment

· Will Generate Word-Of-Mouth Advertising Among Your Audience

· Moreover, It Will Save You Money On Advertising