Service Industry. Insights from an expert.

The services must always be focused on equalizing and surpassing the expectations that the client has about us according to Zelandia Tinoco, this is because services are based on the experience and customer expectations, all sale starts as the illusion of a result in the case of services is Imperative to monopolize the desired results in one hundred percent.

Disney World is one of the best examples of service companies, as they offer the public an immersion experience to the fullest, not only is it about representing their movies dares of attractions, besides this their focus on detail and design are Impeccable, yet this is not his greatest strength.

The success of this multimillion-dollar chain is based on its incomparable service, besides offering a quality of customer service, its staff is developing an artistic role that manages to highlight the experience experienced in the theme parks, but this is not Achieved overnight, this has been developing dares of a project called the University of DISNEY.

This is where the staff is trained, not only to offer a quality of service first, and it is imperative to develop an attitude of joy and magic, which is a characteristic feature of the movies in the chain. 

Its training is based on two stages backstage where they are in charge of the wardrobe, rotation of rounds rests among others, and Upstage where the magic occurs and offer a spectacular service to the visitors, as well as in a play.

Keep in mind that the type of service you are going to offer has to be on par with what you suggest in your advertising, this will have to involve:

1.    Physical characteristics of the place

2.    Itineraries

3.    Customer Service

4.    Additional Services and Products

5.    Customer Experience