Purchase Intention & Planned Behavioral Theory

As you know to make a purchase, we all have an independent process to decide on a specific product, we are all motivated by different factors to feel more motivated to buy something or not.

What would happen if I told you that despite these independent triggers that each person experiences? We all share three categories that we must satisfy to come closer to this purchase action. These are part of the theory of planned behavior and as both internal and external factors affect our subconscious and consent to make a decision based on real needs, imposed, and experience.

These categories are:

ATTITUDE TOWARDS ACT OR BEHAVIOR

It is based on the need to satisfy or solve a problem in question, regardless of the nature of the need, there must be a reason why buy Inge saw the product and as you see that it will satisfy you in some way.

SUBJECTIVE FORM

It's based on how you think this product is going to affect you and the people around you, basically looking for social approval, how you see yourself within it and how the product or service you're acquiring makes you belong to a specific group , also the opinions of this group regarding the product you plan to buy.

PERCEIVED BEHAVIORAL CONTROL

This is based on what is under your control, that is how you can really see that this product meets your needs, generating a pre-purchase experience is one of the most effective ways to mark this picture as positive, since the consumer will see involved in a positive experience and will feel in control of your decision.

All of this means that a potential consumer prospect generates a behavioral intent which leads it to go through the stages of purchasing behavior and with them the final expression that is the purchase.