Soft marketing behind our history

Believe it or not, SoftMarketing has been part of our daily television almost from the beginning of the same television shows, exposing products and services to the audience in a subtle and almost imperceptible way, but first let me give a definition of this tool of the Marketing.

The marketing strategy seeks as all marketing strategies a valuable action from their target market. This type of marketing is based on exposing the audience products so they do not even realize that the company is generating awareness of the product and brand at the moment, the means by which this can be generated are unlimited.

1. · TV shows with subtle appearances of the product on screen

2. · YouTube videos in the same way as television programs

3. · Series Celebrities exposing themselves with the product

4. · Content articles that subtly speak of specific brands

5. · Radio programs

The alternatives are unlimited, however, nowadays, the infiltrated publicity in this legend, the artists like Ashley Tislade have been fined for exposing in their social networks products and not categorizing in the description as #ad. This seeks to regulate online advertising.