Emotional connections and marketing mix.

Traditional marketing is based on the fulfillment of objectives in the present and the future, and this is a link between the brand and the consumer.

Companies like McDonald's despite developing in the fast food industry, their advertising messages search for emotions such as family warmth, sharing, and satisfaction. Industries that do not usually relate to these emotions to manage to generate a unique connection with its customers have the negative attributes of their products, which point to being harmful to health.

The reason why they do it is to be able to reach their market through positive emotions, dulling the negative attributes of their brand and relating their product with positive attributes that any family seeks to supplement in their home. In addition to this, establish emotions between customers and company achieving a stronger connection between consumers and long-term.

These strategies can be used by any company since it develops customer loyalty as well as associating your product or service with more than the objective benefits; it can meet the emotional needs of your consumers.