How to create a Content Marketing with the right Stimuli

We know that the content you create for your website will have as its primary objective to draw the attention of your readers with relevant information to your site and the interests of your community, once you focus your message on your target audience and their interests is time to think On how to get to them effectively.

For this, I advise you to follow the three pillars of Marketing stimulus.

Make it Stimuli Pleasent.

Easy to read, easy to understand, and with fluid transitions is the best way to develop content that achieves this goal, additional to this is essential to recognize the language your community speaks, their lingo. You will understand that you will not communicate with the same terminology if you are addressing biologists as if you were doing it with architects.

This detail could generate that your readers feel that they are reading something echo for them, or so they feel excluded because they do not understand what you try to say, this also affects the pleasure of reading an article because it does not fulfill its objective to keep the reader Interested and entertaining.

Make it stimuli surprising.

We refer to innovative ideas. It is difficult to draw attention if you are talking about a topic in the same way that other writers have done in the past, Chance speaks of the same subject but is surprised, uses surprising images, innovative concepts, Sources recognized by the medium.

The memory is more perceptive to a message if it generates an impact on it, develops interest which produces that it is more perceptive to the information and as a result, this will stay longer in the mind of your readers.

Make it easy to Process.

Remember how you were taught to do articles in a certain way, with punctuation, lines allowed by paragraph and spacing, with your articles is the same. The visual overload could keep you from completing this goal as it will tire your reader's eyes and scare him away from your article. On the other hand, generates engaging content in view in this way you get the customer to expose themselves to information for self-interest.

If a person is more willing to read an article, statistically speaking is more likely to digest the information in a better way, accomplishing your ultimate goal is to reach the mind of your consumer and then be able to interact with them in a way More reliable and achievable.