How to sell vacations.

Selling a product and service can become extremely different, with a product that is tangible and immediate experience sales can have different types of approaches like, test the product, touch it, return it if you do not like, feel your Quality among others, for a service you are selling the illusion of a result, something that can not experimental at the moment, which is basically a painted image of a salesperson to a customer.

Kathy Mayor, Chief Marketing officer, Boxy Charm, allows us to surpass these sweeps to its 7 part Framework in the MSM Conference dictated in Miami #DBAmiami, which consists of:

• Interrupt The pattern

• Create Comfort

• Change Associations

• Lead The Imagination

• Shift the Feeling

• Satisfy the Critical Mind

• Take Action

1. Switch the pattern. -It is recommended that the approach is subtle and not direct, hardly achieve the action you want, utilize means relevant to your customers to stop them and provide relevant information that uses Soft Marketing which is based on providing information and Sells the company's services in a subtle way

2. Create Comfort. -For a function as a holiday usually people could think if I do not like I can not return it, if it is dangerous I do not want to risk my family, Kathy proposes that you offer a return policy in the event of dissatisfaction, are unlikely to opt if the Experience is relevant to the one you are offering from the beginning

3. Change The Associations. -Use pertinent voices to your customers to issue your message, allow them to associate your service as a result of fun and people they admire, sometimes influencers is the best option, always consider your budget but also think in the result To generate.

4. Lead The Imagination. – Feeds the image that customers imagine with the vacation service that they will experience, offers interactive videos that allow the client to experience a little of the vacation that they could enjoy, brings the fun to now and will enable them to touch, feel or Listen to what could be the vacation of your life.

5. Shift The Feeling. – Alignment the emotions, according to the characteristics for which your holidays are associated, like relax, fun, extreme experiences, family Safety, depending on the type of service you offer engage these emotions with slogans, images, and Videos that are effective and activate the triggers of your consumers.

6. Satisfy the Critical Mind. – Personalize the information you provide according to the type of customers, basic marketing rule is the segmentation of markets, in this case, segment your customers to have a better approach to them and sell them the holiday according to what they expect, either in Person with the help of AI.

7. Take Action. – Use all these tools provided and launch your strategies based on the information you have about your customers, and there is no more effective campaign than the one that specializes in customers, seasons, and services.

Kathy Mayor

Chief Marketing officer of Boxy Charm.

LinkedIn:

https://www.linkedin.com/in/kathy-tan-mayor/