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Connecting with Customers in the Digital Area

  • Foto del escritor: Xavier wong
    Xavier wong
  • 30 may 2019
  • 2 Min. de lectura


In a digital age it is possible for companies to forget the importance of human warmth and the need for people for direct interaction, explains Evan Carrol, Owner of Evan Carrot and Associates, at the MSM Conference in Miami #DBAmiami.


76% of the people expect organizations to understand their individual needs, this means that more than ¾ of our clients hope that the companies which are linked know what are the necessities not only at the moment of purchase also in moments of Anguish and need for solutions, this could be affected by a number of procedures and hierarchies which aim to maintain control of the processes for greater efficiency and safeguard the interests of the company, but as a result It tends to be interpreted by our clients as lack of interest and immediate response to their problems.


81% of customers demand improved response time, aren't you one of them? It is possible that in times of anxiety we could become a little irrational at the time and if each of these demands exposed by each client with anisette is answered hardly be maintained a productive protocol efficiency, however, it is possible to maintain The balance between excellent customer service and proceed systems .


As a fundamental law of Lean Six Sigma is obligatory to maintain a plan of B in case the organization is affected by a situation that could be outside of the expected guidelines, with this it is possible to attend the inconvenience so that not only the client is seen A satisfied also the company maintains its procedures aligned since this plan B was envisaged from the beginning.


Additional to this the incorporation of an element of immediate response is necessary in each sector of the company, this can be viewed as a supervisor or manager, AI system specialized to respond immediately to the client in case of discomfort, and the Opportunities the customer to be part of the solution process.


Evan Carrol

Owner of Evan Carrot and Associates.

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