How to persuade your clients.

Persuasion.-

The consumers are influenced by many external and internal factors, this is why we have altered the balance to make a purchase action.

Generating contact with a client can be very expensive, that is why we should take full advantage of every connection we have with them to make a successful sale, and there are points to consider.

Reciprocity. People develop a feeling of gratitude when someone for no apparent reason performs an act beneficial to them, which can generate those who respond positively to the moment of achieving an advantage that benefits the counterpart.

These situations are just what you can do to make a living, giving you extra help to customers in the simplest case, “no one is authorized to be the most despondent personality I have to face excellent people for the benefit of their needs.”Scarcity.

Example of this is a child who has many toys does not pay much attention to a specific ball, as soon as another child comes and begins to play with the ball, that child who did not pay attention develops a desire to have it and play with it, and well we all know how that ends.

People tend to want more what they cannot have or what they think is exclusive In commerce this plays a significant role, they are called limited edition products and unique products will only be acquired by a small percentage of people given either at their price or at the limited quantity produced. Generally, these products have to have a different rate to the others since they are considered of higher value.

Authority. It is not likely that we take safety advice from someone who wears a fireman’s uniform, that from someone we just met on public transport. This is because we tend to trust people who transmit knowledge and authority in their way of dressing as we assimilate that they are experts in the subject.

For example, we would hardly take medical advice from a person wearing a shirt and shorts, unlike someone who is dressed in a robe and has a stethoscope around his neck.

Consistency. Every time we go to our market with a message it has to be achievable, that is, we can not promise something that is impossible for us to achieve just by making sales, our word must be valuable and establish that we are going to comply with what we’re offering.

A company that sells natural products that promise that its product will help people to lose 20 pounds in two weeks will be able to motivate people to buy their product at the beginning, but once customers realize that it does not work, none of these customers will recognize a repurchase.

Liking. The simple fact of being friendly with our customers can generate a great response from them, show them that we care and that they are the pillar of our companies, that is why the phrase is created, the client is always right, although we know that is not all the times, this generate an emotional bond between the client and our brand not only persuade them to buy our products, but it will also keep them loyal.

Consensus. When we are children one of the forms of essential learning is by repetition, this is called the reptilian brain, it consists in the imitation of actions of someone close to us.

It is how we learn to walk, to talk, to eat among other necessary things, when we are older in our subconscious the reptilian brain continues to function but in another way, this is called consensus, when a person is motivated to do something just because someone did it before her, when our mothers ask us “you would jump off a bridge if they do too” and you doubt it, if that’s your brain trying to maintain imitation as a learning method.

Consumers will be more willing to buy a product or perform a post-purchase action after someone in their influence group has done it before.