Brand association emotions & Added Value.

Generally, we believe that value-added only comes from additional benefits that companies offer to their consumers, whether they are benefits, facilities, additional products, discounts, among others. Even if you don't create it one of the best values added to a brand is the feeling consumers have towards your brand.

Emotions to one brand could be assimilated to emotions people feel toward another person, and these may include feelings such as:

· Happiness

· Joy

· Fleeing

· Sadness

· Fear

· Anxiety

· Sorrow

Likewise, people generate more complex emotions that depend on how they perceive the opinion of society towards them based on their relationship with a specific brand; these can be:

Social subconscious emotions

· Pride

· Extreme emotions transform them

· Guilt

· Shame

· Embarrassment

Moreover, in addition to this, there are complicated feelings that are the result of two or more emotions:

· Love

· Empty

· Depression

All these feelings can be unfounded in a consumer towards a specific brand which affects their behavior with the brand either positively or negatively, generating sales for it or heaters that completely disassociate the brand.