Trends in online Marketing Campaigns.

A good marketer knows that information is essential before starting to create action plans to reach the market, the most common methods used to be face-to-face surveys, focus groups, behavior analysis by observation, including others.

Now through the web, we are offered some paid tools at no cost to collect information from our consumers.

An example of them is Google Ads, which allows us to create advertising campaigns based on the preferences of our target market, analyzing demography, geography, and interests.

The types of formats are varied as, Search Network, Display Network, and D & S Network, and these can be present in different types of campaigns;

• Text Ads

• Ads with extension

• Responsive Ads

• Image Ads

• Video AdsApp Ads

• Shopping Ads

All these advertising campaigns have a range of free reports that allows you to analyze the effectiveness of your campaign and if it should have some modification to maximize its efficiency.