How value can information be

Every company Information is power, with information we can make appropriate decisions for the situation, achieving better results and reducing the margin of error of each action.

The tourism industry is not the exception, and there are multiple market research bells for this industry, you only have to choose the right one according to your need, for example, ask yourself this question “What kind of information do I need and why”?

You need to know what your potential customers are according to the product offer, market segmentation, categorize your customers by age I have researched their preferences, analyzes the regular income of your potential customers and how much they are willing to spend on a pleasure trip.

You need to find out what your competition is, the way to go would be an investigation companies with services similar to yours whose target market is assimilated to yours, besides this you should analyze the substitute services, i.e. travel services that such Once they do not fill the needs of the customers a hundred percent, but they are of a much easier acquisition.

These are just a few examples of the types of research you could develop, and because it would be convenient to collect this information. Also, ask yourself this question “the information collected will allow you to have some action”? Alternatively, you need it out of curiosity, remember that your company’s resources are precious, and you won’t want to see them wasted in an investigation that will fill with dust on your desk.

The important thing is to recognize that the information is valuable, likewise it has to have a purpose because the research of markets does not make decisions for you, focus on collecting data pertinent to your objectives and to carry out projects based on experience and Data gathered this is the best way to maximize your company’s resources.