How to choose the right name for a new company.

Although it may seem like a silly subject, it is curious how many people have asked me the same thing, they approach me and tell me you know about marketing, right? I want to open a company, and I will not name it, I take this article to give you my advice.

The factors to consider are several since a company name will carry with you the identity of your corporation in your name, with this the people will recognize and immediately think of you.

Put yourself in other people’s shoes.

Those who do not know anything about your company, whose name would be easier to remember for them, it is easy for them to pronounce it, they have some other meaning in another language, which you do not want to be related to you, the name of the company resembles the of one that already exists in the market, how they can compare them or how they can confuse them, is the name that can be associated with some positive or negative experience.

Separate company name and product name.

It is common that the birth of a new company is for the idealization of marketing a new product or offer some service and that’s why the company’s names are almost similar to the product name, this could be a big mistake because if in the future you decide to amplify the branch of your products, the name matrix will have a lot of relation with the first one but with the underlying ones it will lose similarity.

Generate Impact

Create a name that is easy to remember and that generates some kind of influence by saying it, remember that emotions are a very effective weapon in commerce.

Relevance

It is essential that the name of your company has a close relationship to the market you are going to address, nobody trusts in Jakes Butchery Esteben as the doctor to choose is a silly example, but the point is understood.

Think about the future

Do you always think long term, the goal is to be successful right? That’s why I recommend choosing a name that represents what you are now and where you want to go in the future.