Designing your first Online Ad? Here the basics.

When you find yourself in a situation where you are analyzing your ad from different angles, and yet you are not convinced of your final presentation, you may be using too many items. Note that times have changed, now the simpler, the better, the messages are transmitted with higher quality, and the viewer is not wrapped in many elements that only distort the message you want to send.

The aspects that you should consider as a base are the following:

The colors. –Make sure that the colors you use in your masterpiece are correct, each color has a different appreciation for the human subconscious, while some colors transmit happiness, joy, energy, or wisdom others transmit sadness, resentment, Sophistication among others. A tip is careful when you use the red, it may be a perfect color for certain bells, in others can only scare away the spectator.

Grids. – Are invisible lines that allow accommodating the pieces of your design in an organized way will enable us to focus the images correctly and position them according to the rest of the artistic figure. Your model may be focused on the abstract. However, you will need it to prevent your pieces from being organized, ironically positioning elements in disorder tends to require a disorder organization.

Dynamic space. –The space that exists between each piece is essential for the compression of this, should be suitable for the work of art does not reflect the tension between the elements or in turn of the perception of emptiness, which if we are not looking to weaken our message.

Minimalism. –Less is more, keep in mind that the elements to choose are the precise and not overload your ad with worthless pieces, this could generate an overload of images that would scare off your viewers, or just not cause interest.

Keyword selection. –If you are adhering text to your ad, I recommend you do a brainstorm to choose the words indicated, think what are those that transmit your message, which words mean more than one meaning and all these works Together to give a kick to our ad, how they work together.

Is this too much content?

I may have said this with fewer words? are understandable for my target market? Have the impact enough, can generate offenses? All these questions should be on your head before entering text in your ad.