Brand loyalty and internet.

Before the revolution of the internet, most consumers took the option of buying a product by word of mouth, the experiences of the people around them and their opinions about it, such as friends and family.

Loyalty occurred when consumers had a pleasant shopping experience.

Thanks to the internet, people began to have access to information more easily and quickly, this resulted in more informed consumers of the offer and recognition of the differences that existed between brands.

The main characteristics that consumers compare to make the purchase decision are;

• Attribute comparison

• Price comparison

• Comparison of aggregated values

• Experiences of consumers around the world.

It is critical to bear in mind that our customers have all this information at hand, and take advantage of these tools to generate sales, offering a competitive product and providing all the information our customer needs to know on the web.