Creative work.
Commercial thinking.
Practical systems.

Business context

Program information had to be understood by prospective students, sales and admissions teams, instructors and administrative staff. Marketing and follow-up also needed to stay connected as programs and audiences expanded.

My role

As Director of Marketing, Sales Enablement & Training Operations, I developed bilingual communication and training materials, supported sales and enrollment teams, implemented Salesforce processes and coordinated learning and event communication.

Work produced

• Bilingual onboarding, program guidance, sales scripts, presentations and training materials.
• Salesforce lead tracking, audience segmentation and follow-up workflows.
• Digital campaigns, landing pages, email communication, social design and website development.
• Event promotion, logistics and stakeholder communication for training, recruitment and community initiatives.
• Virtual learning and communication workflows supporting the transition during COVID-19.

How I approached it

I translated program information into practical guidance, connected campaign inquiries with follow-up responsibilities, and coordinated with instructors, administrative teams and external partners. The work combined communication, team support and daily execution.

What the evidence shows

My résumé reports a 400% increase in lead generation, a digital audience grown to 20,000+ followers, and coordinated events with 800–3,000 attendees. These are career achievements at SSF, not results assigned to the individual samples.

Business context

New representatives needed to understand the product, structure a customer conversation, respond to objections and follow through consistently. The branch also needed alignment with U.S. leadership.

My role

As Branch Manager, I recruited, onboarded and trained representatives, supported active sales conversations, handled escalations and prepared performance reports for leadership.

Work produced

• Coaching across qualification, presentation, objection handling, closing and follow-up.
• Virtual and in-person training, plus transfer of updated product knowledge and sales methods.
• Live support during customer conversations and escalation handling.
• Scheduling, team development and sales performance reporting.
• Coordination between Miami leadership and the Ecuador-based team.

How I approached it

Training was connected to the conversations representatives actually handled. I used a structured five-stage process, coached difficult stages and supported representatives as they applied the approach in daily sales work.

What the evidence shows

My 2026 résumé documents branch management, recruitment, onboarding, sales coaching and performance reporting. The outline below demonstrates how I organize the five-stage sales method.

Business context

A laboratory needs to communicate what it offers, how it works with a practice and how a prospective customer can begin. Technical subject matter benefits from clear hierarchy and a consistent brand.

My role

My confirmed portfolio contribution is social graphic design and website creation. My business responsibilities also include operations, partnerships, business development, client relationships and escalation coordination.

Work produced

• Social design for brand attributes, professional relationships, service presentation and promotions.
• Reels communicating the brand, customer offers, laboratory services and recognition.
• A company website presenting the laboratory and its services.
• Coordination of client relationships and the information needed across customer and team handoffs.

How I approached it

The visual work uses a dark palette, metallic brand elements, prominent dental imagery and concise headline hierarchy. Different messages retain a recognizable identity while giving the audience a clear point of focus.

What the evidence shows

The collection includes professional-facing graphics, new-customer promotions, branded social videos and a company website.

Business context

Travel communication needs to balance inspiration with useful information. Different audiences may be planning a destination trip, comparing options or arranging a family reunion.

My role

My work includes the brand’s social design, travel-focused promotional communication and website creation. Recent projects also support customer documentation, invoicing and operational tracking.

Work produced

• Destination campaigns for St. Augustine, Punta Cana, Spain and Lisbon.
• Practical travel information and branded service communication.
• Reels featuring destinations, customer experiences, family reunions and travel planning.
• A company website presenting travel and concierge services.

How I approached it

Navy and gold establish the agency identity. Destination imagery draws attention, while headings, supporting details and calls to action organize the information. The selected reels show several content purposes within the same brand.

What the evidence shows

The portfolio spans destination campaigns, practical travel information, service explainers, customer experiences and a concierge website.

Business context

Cleaning can be presented as a list of tasks, but the selected series gives the audience specific situations to recognize: frequently touched surfaces, overlooked work and the effect of an unmaintained office.

My role

My confirmed contribution is the company’s social media design. The reel collection also documents service introductions, brand presentation and cleaning-process communication.

Work produced

• A navy and gold visual series with large headlines and service-related compositions.
• El mapa de las manos: a visual map of commonly touched surfaces.
• El empleado que casi nadie ve and La prueba del cuadrado: service-focused storytelling.
• Promotional and process-focused reels for cleaning audiences.

How I approached it

A consistent palette and headline system connect the posts. Each design introduces one recognizable situation, then uses visual structure to keep the message easy to follow.

What the evidence shows

The published series links specific cleaning-service messages through a recognizable brand presentation. The reels show service introductions and cleaning processes.

Business context

The audience needs to recognize an issue at home and understand what kind of service could address it. A clear visual identity helps different topics feel like one company.

My role

My confirmed contribution is the social graphic design shown here. The reel archive brings together published service introductions, project transformations and homeowner-oriented communication.

Work produced

• A white and gold visual system across home-improvement topics.
• Stories around unfinished tasks, home organization and the potential of a space.
• Campaign covers combining room imagery, a prominent headline and supporting service information.
• Reels showing transformations, custom projects and practical homeowner topics.

How I approached it

Familiar situations provide the starting point. Headlines create a specific focus, imagery gives context and recurring brand elements connect the collection. The work spans promotional, educational and project-showcase formats.

What the evidence shows

The collection spans home-project communication, familiar household situations, service promotions and project-showcase videos.